Costume rental in India, you may not like the idea as being Indian we have grown up wearing  “My Cloths”  only and never share the same even with siblings. We love our cloths so emotionally that certain cloths survive even after our lives. Have we ever realized how many unnecessary Cloths we have in our Almirah or a suitcase under the bed or do we have a separate Almirah(s) or store for this purpose? Even we purchase so many Almirahs and bags to keep these cloths safe without having any logical reason. A 2 BHK house which was purchased in the denomination of Square fit is struggling to breath due to diminishing cubic fit space. Just Imagine a situation, you come back home and your wife/husband inform you that all your unnecessary cloths are donated to an Asylum. I am sure that the magnitude of your shock would be equal if not higher as of losing your working cellphone

Thankfully, the love of Costumes is especially for the costumes which we wear on special occasions like Marriage, Engagement, First birthday, First date, Sister’s marriage etc. But still we carry lot many costumes which we do not want to donate for unknown reasons and after some time for same unknown reasons we exchange the same with Utensils. In case of Kids cloths we are not that emotional but until we become sure of not having more kids we do not donate/exchange their cloths as well.

On special occasions like Fancy dress competition, Dance competition or any school or social functions, Special Costumes are required which are not found easily in the market. Parents either order the suitable costume from a nearby Neighbor or struggle searching in entire market. Definitely In almost all the localities there are shops/ suppliers who provide these special costumes on rent/sell. These Costumes are highly recommended for hire only as it is a onetime use costume and your child is not going to use it in future for sure. Costume rentals are highly successful in this segment in India, more than 20,000 people are earning their livelihood from this business. In the Dotcom Era , mostly companies are focusing on selling the products online and online rental business is still in infant stage in India. The most interesting entrants in online rental space is fancydresswale.com , they are providing innovating solutions like free delivery & pick up to Customers and their shopping platform is similar to Snapdeal, Amazon, Ebay etc.

For marriages, Costume rental market in India is quite interesting. Bridal market is almost negligible as Brides want to keep their marriage costume forever but there is definitely a shift in Groom costumes, The shewranis and Indo western suits for Boys on rent are in demand and there are many websites offering the rental services along with huge unorganized market.